If your condo building’s elevators still sport old-fashioned cork bulletin boards with paper notices to reach residents with news about the building, it’s time you swapped it out for it’s technical offspring – the digital notice board. Here’s why:
Digital elevator screens get seen by nearly everyone
The elevator screen is the one medium that you can bet nearly every resident sees twice a day. Plus, it’s big and bright so it gets noticed more than cork. Sure, we see our phones every day too but what we view on them is constantly changing and seldom the same as anyone else. The elevator screen gives the board and management team the power to reach a large percentage of the resident population and they don’t have to click, open, tap, touch or do anything but stand there to see it. Even on the shortest elevator ride of a floor or two, people will see one or two notices each time they ride and that’s extremely effective.
A digital notice board allows you to be very flexible when it comes to playing your notices. First of all, you can schedule stuff. So things like fire alarm and generator testing can be scheduled all at once at the beginning of the year and you don’t need to worry about it until twelve months down the road. You can also schedule the content mix so that serious notices like emergency water shutoffs can “take over” the screen and be the only item playing until the event has passed and regular scheduling resumes.
They look better
When used properly, the content displayed on a digital notice board looks great and gets noticed. In fact, studies show that viewers of digital displays recall what they see up to 89% of the time. The key here is “used properly”. If you install an elevator screen and then simply upload the same old pdf and Word documents that you’ve been using for years, you’re not going to get the impact or the results that make digital signage so effective. So if you’re not going to take steps to change the way you do content (ahem – or have someone do it for you) then you might as well wait until you’re ready to do so. No lipstick on the pig, folks!
They are an inexpensive way to educate condo residents… and save the corporation money!
All aspects of condo life are important to get across to the resident population and the ability to post numerous notices as well as schedule them makes life easier for both board directors and property managers. Even something as simple as this latest story about a resident getting charged for an elevator service call because he was jumping is something that could have been prevented. He paid the bill, but the entire situation called for time and input from both board and management and anytime a resident is left unhappy it can leave a sour note.
Digital screens with an appropriate and well-planned content strategy can save time, money and grief and for just pennies per unit per month can keep residents up to date on those rules they never got around to reading. An educated resident population can save the corporation a ton of money and get results on all sorts of communication goals. Here’s a fun case study video that showcases half a dozen ways to do this.
Hire DigiNotice to keep residents informed about all aspects of condo life. Cut costs, protect property value and reduce incidents and liability. Contact firstname.lastname@example.org