If your condo is ready to make the move from the dark ages of cork board to the bright images of digital signage, and you’ve been following along, you’re well on your way to learning about the 7 elements of digital signage. You’re not going to fall into any digital hardware traps, nor will you be a sucker for software.
So. You’re ready to roll with your hardware and software choices. Now what? Plug in our condo notice boards and you’re all set, right? Well, I guess you could. Technically, most media players will allow for a slide show to be uploaded via USB port and will play away as you wish. When I first introduced digital signage to condos, I met a few people eager to do just that. But they quickly realized that this would be rather like using a Smartphone to just… telephone people. Or driving a Hummer to the store to get milk. In other words, not living up to its potential. Certainly in the condo market, the constantly changing communications, not to mention emergency incidents, make internet connectivity a must. Wired solutions are usually optimal but can be a bit more expensive or impractical depending on the location. But it is worth noting that a wired solution on a parking level gives you great audience coverage and two parking levels will cost less than four elevators.
When it comes to elevators, there are a few options… in the past I have successfully used a cellular solution but with improvements in technology the go-to now is wireless. 100% reliable at fifty-plus floors!
One last thing to consider is whether to make use of the building’s internet or will your provider include a designated line? One lobby screen plugged into the internet at the concierge desk may make some sense, but a dedicated line means your provider will manage your network from A to Z and make any future troubleshooting a snap. This all goes to Element #5 in our series, the Operation of the network but I’ll make that connection later!