Oh, Those Crazy Condos!

There’s an old familiar quote that says “insanity is doing the same thing over and over and expecting different results”. It’s usually attributed to Albert Einstein but it doesn’t take a genius to figure out that if you try to achieve something over and over and have no success, you might want to take a look at your methodology. Presumably Thomas Edison took copious notes to justify thousands of attempts at the light bulb and in the end there was light so hey, he must have done something different along the way.

Just this afternoon I was looking up some stuff on my computer and I came across a picture I took of an old cork bulletin board in a condo. The kind you see in many condo lobbies and/or mailrooms and/or elevators; it looks like this:

"Insanity is doing the same thing over and over and expecting different results."

This picture was taken a couple of years ago so it got me thinking (and scrolling furiously through my photos) all the way back to 2013, then every year since.

Here’s a collage of what I found (with names blanked out to protect the guilty LOL):

Condo communication has been a “hot” topic for many years now, but sadly after all’s been said and done, more’s been said than done!

Even some attempts at going digital have failed to make the grade. I then scrolled through past content created by Digi-Notice and am happy to see that over the years Digi-Notice has evolved to offer better and better creative design, copywriting and execution specifically targeted for the condo industry:

If you haven't put a communication strategy together, it's time.

The issues are mounting, reserve funds are shrinking and management is in crisis mode as too few struggle with too much. The good news is that communication helps take care of a good portion of all the issues that confront condos so making room for purposeful communication as part of your processes and organizational chart makes a ton of sense. Carrying on with teeny tiny type on screens or Word docs and PDF files physically stuck onto cork bulletin boards is just… crazy!